I grew up about one hour from the Arkansas State campus in Jonesboro, AR.  I used to go watch the Larry Lacewell coached teams of the 1980′s.  I remember them beating Tennessee-Martin real bad one time.  ASU (we called them ASU) was pretty good back then in Division I-AA.  A while back they moved up to Division I-A, you know, the Bowl Championship Subdivision.  They struggled to win.  They were mostly on the other end of those big losses.  Then, a few years back they had a breakthrough.  They tied for first in the Sun Belt Conference, and by virtue of a tiebreaker, played in the New Orleans Bowl.

Last year, the Red Wolves (they used to be the Indians but now they are the Red Wolves) almost shocked everybody at Austin, just missing out on an upset.  They have won a few quality games in the past couple of years, but they failed to get back to the top of the Sun Belt Conference.  Then, this year, they started the year by winning at Texas A&M.  So, this business owner in Jonesboro decided to make a promotion.  For every point that ASU wins by in a home game, he will offer a discount on ASU apparel.  That seems like a pretty cool deal.  ASU wins by 15, you get 15% off your ASU stuff.  The only problem, ASU took Texas Southern to the wood-shed last week.  They won by 73 points in Jonesboro Saturday.  The final score was ASU 83, Texas Southern 10.  No that was the score of an ASU basketball game.

The story seems to have made the rounds.  Check it out.

Store discounts 73 percent discount off Arkansas State gear by ESPN.com

Ark. State Is Putting Fans Out of Business by AOL Fanhouse

Arkansas State rout leaves store offering 73 percent off by Sporting News

Ark. State rout leaves store offering 73% off by rivals.yahoo.com